The industry meeting so called “Branchentreff” hosted by E/D/E has not only been the largest communication and trading platform within the PVH for many years, but also serves as an effective interface between E/D/E members and suppliers, facilitating relationships. The annual event is unique for a variety of reasons.
The key to the event’s success lies in reversing the traditional dynamic. Representatives of the trading companies await the E/D/E contracted suppliers in their meeting booths. This setup allows both sides to efficiently present their offerings – undisturbed, focused and informal.
"Especially now, personal interaction with manufacturers is crucial for us. The advantage of this format is that we also get to talk to suppliers we don't encounter so often in our day-to-day business. The event offers us many ideas that are very valuable, especially in light of the current challenging market situation."
"I was particularly impressed by the consistency with which this event was implemented. My schedule was consistently full, and all participants adhered to the prescribed half-hourly schedule. The discussions with the suppliers were extremely productive. This is very important, as the management team cannot attend to day-to-day business for two days. The exchange with the other dealers also proved valuable. In everyday life, you often move within your own orbit – so it's helpful to get to know other perspectives."